The Spartan Daily
The Spartan Daily is San José State University's award winning daily publication. This redesign was conceptualized with the goal of creating a more interactive, converged news experience. The flag was updated to include a stylistic nod to our Spartan Pride. New style guides were developed for brand consistency including bolder headline text, more prominent visuals, hashtags in place of kickers, and more prominent teasers at the top of the page. An interactive crime map with a bridge to our mobile app was the most popular change to the publication.
ABOVE: A collection of some of my favorite Spartan Daily covers from vol. 141. BELOW: My reimagination of the Daily's Crime Log. Using color coordination and timestamps I was able to elevate the clarity of the infographic and increase reader engagement. Feedback I collected from readers indicated that the Crime Log went from unnoticed in the previous volume to their favorite weekly feature.