Candice is a force and you sense it whenever you're around her. She designs for women who know where they're going and are already half way there. And I wanted her lookbook to reflect the same refined edginess of her line.
Football season may be coming to an end, but with Superbowl 50 coming to San Francisco this year (well, technically Santa Clara but, you know...) there is plenty more for Bay Area sports fans to be excited about. Superbowl City will take over The Embarcadero from January 30th to February 7th for an immersive NFL experience like no other. On Saturday, February 6th, Alicia Keys will headline with many others at a free concert to kick off the semicentennial celebration. You can find links to event calendars and schedules at the bottom of this post.
Although the 9ers had a difficult season, their fans did their best to hang in with them. One particularly gold-blooded individual approached me about creating a pair of 49er inspired customs for him. Amechi has his hands in a lot of different creative projects; he does video work for TrapXArt, a Bay Area based art movement to bring young creatives together in a positive environment. He is also one of the voices behind 49x365 a weekly podcast focused on the 49er fandom. This web series was the inspiration behind these Gold Nugget Jordans, a one of one created exclusively for Amechi. Check out these shots we took to showcase these finished joints. A HUGE ENORMOUS HEARTFELT THANK YOU to Amechi for the opportunity to create and shoot these.
Monster's Inc is one of my all time favorite movies so when I started looking for character inspiration, I didn't have to look far. These were my second pair of customs and my first pair of Vans I ever did. These inspired me to work primarily on canvas, because the paint, designed for leather, took to canvas like a dream. I finished them just in time for Disneyland where I had the most fun shooting them with Disneyland as my backdrop.
Custom 1 of 1 Vans
Made this meme to celebrate the Golden State Warriors crazy road to the 2015 NBA Championship. It hasn't been lit like that in the Bay in the longest!
The Spartan Daily
The Spartan Daily is San José State University's award winning daily publication. This redesign was conceptualized with the goal of creating a more interactive, converged news experience. The flag was updated to include a stylistic nod to our Spartan Pride. New style guides were developed for brand consistency including bolder headline text, more prominent visuals, hashtags in place of kickers, and more prominent teasers at the top of the page. An interactive crime map with a bridge to our mobile app was the most popular change to the publication.
ABOVE: A collection of some of my favorite Spartan Daily covers from vol. 141. BELOW: My reimagination of the Daily's Crime Log. Using color coordination and timestamps I was able to elevate the clarity of the infographic and increase reader engagement. Feedback I collected from readers indicated that the Crime Log went from unnoticed in the previous volume to their favorite weekly feature.